Overview
This identity design and product packaging was created to visualize the six virtues as hydration-based products. Each logo was created based on the characteristics of the virtue and then assigned to a product. Three logos were then chosen to further develop into product packaging. The packaging design of products that would be used in the consumption of water; alkaline water, sparkling water, and electrolyte mix.
Process
Initially, the logos seemed messy; the first iteration was almost illegible. After much sketching and consideration, I took a more structured approach. I gave more thought to brush tips, weight, and symmetry.
Hand-style graffiti inspired each virtue's design. Temperance is light and concise, wisdom has an insightful balance, transcendence almost seems to ascend, justice exhibits a sense of symmetrical equality, courage sits strong and bold, and humanity is rounded and friendly.
Diecuts
Transcendence, humanity, and courage were created into packaging for three hydration-based products. Humanity is a 4-pack box for cans, courage is a drink mix packet, and transcendence is a can of alkaline water.
Transcendence, humanity, and courage were created into packaging for three hydration-based products. Humanity is a 4-pack box for cans, courage is a drink mix packet, and transcendence is a can of alkaline water.
Can of Transcendence Alkaline Water
Powder Packet of Courage Electrolyte Drink Mix
4 Pack Box of Humanity Sparkling Water
Packaging Visualization
Humanity Sparkling Water Box
Transcendence Alkaline Water
