Overview
I created this poster to advertise a rock climbing event that is also a rock music festival. The event is being sponsored by Rock Gear, a rock climbing equipment and apparel company. The main objectives being to bring awareness and inform viewers of the date, time, location, and happenings of this event.
I created this poster to advertise a rock climbing event that is also a rock music festival. The event is being sponsored by Rock Gear, a rock climbing equipment and apparel company. The main objectives being to bring awareness and inform viewers of the date, time, location, and happenings of this event.
Process
Early concepts show part of my process. I played around with type hierarchy and layout for a while, eventually settling on a five-column grid. I wanted to utilize a gritty texture to imitate the roughness of the rocks themselves while taking inspiration for the bright color scheme from vintage rock t-shirts.
Early concepts show part of my process. I played around with type hierarchy and layout for a while, eventually settling on a five-column grid. I wanted to utilize a gritty texture to imitate the roughness of the rocks themselves while taking inspiration for the bright color scheme from vintage rock t-shirts.
Playing with different layouts and type
Deciding on a color scheme and focusing on readability
Photoshop Manipulation
Below you can see some of the photo edits I made, implementing overlays, color manipulation, and the glorious Photoshop filter gallery.
Below you can see some of the photo edits I made, implementing overlays, color manipulation, and the glorious Photoshop filter gallery.
Final Design
